Vedanta Group and NDTV have
joined hands to promote Girl Child in India through campaign "Our Girls :
Our Pride". The campaign has been
launched under Vedanta's "Khushi"awareness campaign, that is already
promoting care for the underprivileged children, their health, nutrition and
education.
Ms. Priyanka Chopra has been
named the Brand Ambassador of the campaign "Our Girl : Our Pride"
. The campaign launched on 19th August
2013 in New Delhi, will address key
issues like nutrition, education, health, foeticide and infanticide. The focus of the campaign will be to educate
people at large, bring awareness, bring policy changes and sensitize people
towards girl child and build a respect for the gender.
Presenting a visual treat of the
launch.
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