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Showing posts with label Rural Development. Show all posts
Showing posts with label Rural Development. Show all posts
HINDUSTAN ZINC "MARYADAA" CAMPAIGN ADVERTISEMENT IN RAJASTHAN PATRIKA - 29TH NOVEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 25TH NOVEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ADVERTISEMENT IN RAJASTHAN PATRIKA - 17TH NOVEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 10TH NOVEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" - ECONOMIC TIMES - HRD MINISTRY ASKS SCHOOLS TO FOCUS ON HYGIENE AND CLEANLINESS
By Yogima Sharma, ET Bureau |
5 Nov, 2014
NEW DELHI: In what could be a
pretty demanding Children's Day pledge this year, the Narendra Modi government
has directed all schools under its ambit to ensure that morning assembly in
government schools focus on cleanliness and hygiene, and urge students to keep
the statue in their school, if any, clean, besides clean their classrooms,
laboratories, libraries, playground, toilets, drinking water areas and school
gardens.
In a recent directive to
Kendriya Vidyalaya Sangathan and Navodaya Vidyalaya Samiti, the department of
school education and literacy under the ministry of human resource and
development, has asked all schools to ensure that children discuss cleanliness
and hygiene in the school assembly every day, and that each school forms a
children's cabinet to supervise and monitor the cleanliness initiative.
The move is in sync with the
government's vision of Clean India by 2019, and aims to ensure that all schools
have separate toilets for girls and boys by July 2015. The schools that will
have to follow the directive include 1092 Kendriya Vidyalas under the Kendriya
Vidyalaya Sangathan and 598 Jawahar Navodaya Vidyalas under the Navodaya
Vidyalaya Samiti, impacting nearly 15 lakh students in government schools
across the country.
"The government of India
has directed its own schools through the Kendriya Vidyalas and the Navodya
Vidyalas to celebrate the Swachh Vidyalaya Abhiyan by taking up a programme for
cleanliness in schools on a roundthe-year basis," the government has
informed the ministry of drinking water and sanitation, which is overseeing the
implementation of the project.
"The Kendriya Vidyalaya
Sangathan and the Navodaya Vidyalaya Samiti have been asked to take up, inter
alia, the following activities that include talk by a few children on different
aspects of cleanliness in the school assembly every day, especially with
respect to sayings and teachings of Mahatma Gandhi on cleanliness and
hygiene," the note sent by the department of education to the implementing
ministry said.
Besides, the department of
education has also directed these schools to continue with the Swachh Vidyalaya
Abhiyan beyond October 31, 2014, by organising film shows, model activities on
hygiene, periodic essay/painting and other competition, role plays, etc., to
reassert the message of Swachh Bharat-Swachh Vidyalaya.
Justifying the decision
that's expected to impact the regular course of teaching in these schools, the
note said, "In collaboration with the state governments, we are making
efforts to inculcate the spirit of hygiene, cleanliness and aversion to
unhygienic conditions in all children from the very initial years of their
school itself."
The Swachh Bharat Abhiyan,
launched by Prime Minister Narendra Modi on October 2, involves an investment
of Rs 1,96,009 crore to construct 12 crore toilets across the country. The
mission will culminate on October 2, 2019, which will mark the 150th birth
anniversary of Mahatma Gandhi.
HINDUSTAN ZINC "MARYADAA" CAMPAIGN ADVERTISEMENT IN RAJASTHAN PATRIKA - 3RD NOVEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 27TH OCTOBER, 2014
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HINDUSTAN ZINC "MARYADAA" - TIMES OF INDIA - NOW RAJASTHAN'S 7 TRIBAL VILLAGES DECLARED FREE FROM DEFECATION IN OPEN
TNN |
Oct 26, 2014,
UDAIPUR: South Rajasthan may be a tribal dominant and a
socio-economically backward area in the state but great things are happening
here. Seven villages of Chittorgarh, Udaipur and Bhilwara districts have become
Open Defecation Free (ODF) as 10,000 households have broken off from the
traditional practice of defecating in the open after constructing pucca toilets
at their homes.
Project 'Maryadaa' is being championed by the state government and
Vedanta group's Hindustan Zinc, one of the global largest producer of zinc,
silver and lead, with a mission to make Rajasthan an Open Defecation Free
state. The project operates with an innovative methodology for mobilizing
communities to progressively work towards stopping open defecation.
"Vedanta 'Maryadaa' campaign joined the Prime Minister call for
Swachh Bharat, we carried a special drive at Vedanta premises, colony and
within community," Anil Agarwal, chairman of the group, tweeted recently.
Vedanta business locations carried out cleanliness drive and employees too
joined the campaign in its townships.
"Taking forward the Swachh Bharat campaign, Hindustan Zinc is
constructing 30,000 toilets out of which 10,000 have already been constructed.
Once we complete our initial target, 80 villages will become ODF in Rajasthan
within two years," Pavan Kaushik, the spokesperson informed.
"I learnt about the negative effects of open defecation, and I did
not want to be the one contributing to the pollution of the environment and
exposing other people to risks," said Kaisi Bai a poor tribal woman at
Karget village, near Debari in Udaipur, who was among the first people to dig a
pit. All the members of her family now use toilet and do not go in open for
defecation.
"My grandchildren do not suffer from stomach problems now after we
started using toilet," she said. Kaisi Bai had to spend only 900 rupees
from her pocket, the rest of the expenditure, about Rs 8000 was met by
Hindustan Zinc and the state government.
Similarly, many households of Maton village at Maton mines, Rela,
Nevatalai and Chanawda villages at Zawar Mines, Dabok, at Zinc Smelter Debari
are the villages in Udaipur while Bansen at Chittorgarh Parasrampura village at
Agucha Mines in Bhilwara have been facilitated by the project partners to
become ODF.
"I am very happy to have a lavatory. I find it very convenient
using it instead of going to the bush. This gives me privacy to do my business
with dignity" said Kanku Bai, another beneficiary. The project also
emphasis on behaviour change as a more sustainable way to sanitation
improvement. It triggers a realization in the community on the harmful
consequences of open defecation and a desire to take immediate action.
"The villagers required a great amount of persuasion and counseling for
construction and use of toilets and importantly to maintain them amicably.
Initially, no one was ready as they obviously preferred the easy way, open
defecation.
But women and children played important role and so the elderly people.
It's a collective effort to live a life of dignity" Kaushik added. Now all
the households at the seven villages are are proud of their achievements. It is
not easy for poor earning tribal families to spare money required to build
their individual toilets when it can be had for free in the fields. Certainly
there are going to be many more success stories on the lines of these villages,
which has already taken a lead.
HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 20TH OCTOBER, 2014
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HINDUSTAN ZINC "MARYADAA" - ECONOMIC TIMES - SMART SOLUTIONS FOR INDIA'S SANITATION CRISIS
Delhi Edition – October 14th, 2014
Prime Minister Narendra Modi's emphasis on the issue of public
hygiene presents interesting opportunities for corporates to come forward and
support the cause of sanitation under their CSR agenda
PROFESSOR JACK SIM & ANURAAG SAXENA
The
sanitation mantra is all-pervasive in India today, thanks to PM Modi's address
highlighting the issue of public hygiene. While the non-believers stuck to
their guns, the man with the mission is going ahead with the launch of 'The
Swachch Bharat Mission' on October 2, under which every household is to be
enabled with toilet facility by 2019.
IS
SANITATION A HEALTH ISSUE OR A GENDER ISSUE?
54%
of India's population defecates in the open. This leads to low public hygiene
and a higher incidence of illnesses, hence an overall burden on health
facilities and infrastructure. From a gender-equity perspective, we see girls
dropping out of schools (that do not have girls' toilets) once they hit
puberty. The horrific murder of the two girls in Uttar Pradesh showed us just
how imminent the need for toilets are, in terms of correcting a huge socil
inequity.
INDIA'S
LOVE-HATE RELATIONSHIP WITH CSR
Indian
corporate houses have had a deep rooted history of creating social good. So why
is CSR considered a foreign concept that Indian business houses need to “adapt
to“? The answer lies in where Indian CSR chiefs are perhaps not as well
equipped as their western counterparts. (1) Structuring (clearly defined
outcomes with well-defined budgets) (2) Management (program implementation and
evaluation) (3) Amplification (reporting performance publicly).
SO
WHY SHOULD CORPORATES CARE?
So,
why should a corporate support a sanitation drive as a CSR initiative?
Interestingly,
toilets lead to bad economy! The lack of access to a toilet leads to low
hygiene which exposes individuals to health ailments and hence loss of
productivity which in turn puts pressure on the economy and an increasing
burden on taxpayers to fund health initiatives. A person family at the
base-of-the-health-pyramid may neither have the interest nor inclination to be
a 'consumer' of aspirational products such as talcum powder, perfumed soap,
packaged food, oil, biscuits, etc. Promoting self -hygiene and sanitation,
particularly amongst women may actually be in the best interests of the rural
marketers and improve their bottom line. A healthier woman would mean a more
aware set of consumers with a strong aspirational quotient.
SO
WHY NOT JUST BUILD LOTS OF TOILETS?
The
Indian sanitation story is not just an access-issue (i.e. access to toilets),
rather a mindset-issue. Awareness is a much larger challenge larger than
infrastructure.
Construction
of more toilets and a rational approach explaining the health and hygiene
benefits is just not enough. The mere availability of government-built toilets
will not end open defecation. In many cases, toilets constructed in villages
are being used as stores, kitchens, shrines and other purposes due to cleaning
and maintenance-issues.
HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 13TH OCTOBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 6TH OCTOBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 29TH SEPTEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 22ND SEPTEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 15TH SEPTEMBER, 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 8TH SEPTEMBER 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ADVERTISEMENT IN RAJASTHAN PATRIKA - 1ST SEPTEMBER 2014
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HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 25TH AUGUST 2014
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MARYADAA - CONSTRUCTING 30,000 TOILETS IN RAJASTHAN, TO CONSTRUCT 10,000 MORE
To make 80 Villages
'Open Defecation Free’
Hindustan Zinc, a Sesa Sterlite company in zinc-lead-silver
business, recently launched a social awareness campaign 'MARYADAA' (www.facebook.com/maryadaa ),
to give impetus to its project of construction of toilets and spread mass
awareness in public at large, with special focus on school children about good
sanitation and hygiene habits.
On the initiative of Rajasthan Government, Hindustan Zinc has
signed an MoU to build 30,000 toilets for rural families under 'Nirmal Bharat
Abhiyan'. The company has already started the construction of these toilets in
Bhilwara, Chittorgarh and Udaipur districts and so far the construction of
9,000 toilets have been completed. The balance construction is expected to be
completed within 2 years.
This initiative will make 80 rural and tribal villages in
Rajasthan 'Open Defecation Free’.
The company is constructing 2 ‘Leach Pits’ below each toilet to
facilitate disposal of waste. Only one ‘Leach Pit’ will be used at a time. Each
‘Leach Pit’ is estimated to be full in about 5 years. As the first ‘Leach Pit’
is full, the second ‘Leach Pit’ will be opened. Within 5 years, the waste in
the first ‘Leach Pit’ will be converted into manure to be utilized by the
farmer for agriculture purpose.
These newly constructed toilets will also minimize the risk of
contamination of drinking water sources thus reducing the health related
problems in rural India. Under the `Nirmal Bharat Abhiyan’, cost of
construction of each toilet is Rs. 8,500/- where Rs. 4600 per toilet is being
paid by government, Rs. 3000 by Hindustan Zinc and Rs. 900 by the beneficiary.
Lack of Toilet facilities in rural areas for females has always
been a matter of concern, especially during the late hours or during pregnancy.
Toilet in each house-hold provides comfort, convenience with a sense of
security and dignity to each member of the house. The Hindustan Zinc campaign 'MARYADAA' is also expected to improve good hygiene practices and create
awareness towards health & sanitation.
The ultimate objective is to eliminate open defecation practices
in the villages and make Rajasthan an ‘Open Defecation Free State’.
According to UNICEF report, today only 48% of rural Indian
population has access to good toilet and sanitation facilities. When more than
50% of Indian population defecates in open it leads to improper disposal of the
waste, sanitation issues and cause of many harmful diseases. With Rajasthan in
particular, 60% of population defecates in open. A World Health Organization
(WHO) report has also highlighted that half a billion (50 crore) people in
India still continue to defecate in gutters, behind bushes or in open water
bodies, with no dignity or privacy.
The most credible reason for large number of population in India
still defecating in open is due to lack of awareness about the problems
associated with open defecation. Poor sanitation, hygiene and open
defecation is responsible for 50% of the cases of maternal and childhood
under-nutrition. There is a synergy between diarrhea diseases and
under-nutrition where exposure to one increases vulnerability to the other.
In Bangladesh and Brazil only 7% population defecate in open. In
China only 4% of the population defecates in open.
Government, Corporates, NGOs and common people have to come
together to address this mammoth issue which has become a matter of dignity and
concern for the rural families and the nation.
HINDUSTAN ZINC "MARYADAA" CAMPAIGN ARTICLE IN RAJASTHAN PATRIKA - 19TH AUGUST 2014
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