VEDANTA CSR: khushi

“India Today - Visionary of Rajasthan” Award has been given to Hindustan Zinc Corporate Communication in an event held in Jaipur on 27^th May, 2016. The award was presented by Rajasthan BJP President Shri Ashok Parnami Ji - Hon’ble MP of Jaipur Shri Ramcharan Bohra and Hon’ble Rajasthan Transport & PWD Minister, Shri Yunus Khan.

India-Today Visionary of Rajasthan Award has been presented to Hindustan Zinc’s for the Company’s valuable contribution towards promotion of social and economic up-liftment of rural and tribal women and providing nutrition-health-education to deprived children by way of launching Projects “Sakhi” and “Khushi”.

Mr. Pavan Kaushik – Head, Corporate Communication received the award on behalf of Hindustan Zinc.

Rajasthan (18), Odisha (35), Chattisgarh (10) and Tamil Nadu (12) - 2500 rural deprived children to benefit...

"Khushi" awareness campaign on child care launched by Vedanta Group in 2012 has the objective to spread the message towards care for the underprivileged children, their education, nutrition and health, and give them a life of dignity. This project of Vedanta has now moved ahead and adopted 75 child care centres in Rajasthan, Tamil Nadu, Odisha and Chattisgarh. These Centres are located in deep rural areas and the intervention by "Khushi" project of Vedanta will bring awareness and motivate about 2500 rural children.

"Khushi" has currently adopted 12 child care centres in Tamil Nadu, 18 centres in Rajasthan, 10 centres in Chattisgarh and 35 centres in Odisha. The children are below 6 years of age and would be provided nutrition, regular health check-up and will be taught through play-way method. These centres will also become a place for common immunization and knowledge sharing on health, nutrition and education issues.

These children need to be exposed to colourful books, colourful posters, toys, cleanliness in terms of sanitation & hygiene, besides finally upgrading them to join formal schools.

The world largest child population lives in India and it is also true that nearly one third of the malnourished child population also lives in India. The country also accounts for largest child deaths and school dropouts. The condition of girls is even worse. Taking cognizance of the issue, Government of India has sanctioned Rs. 129,000 crore in the current plan to be spent under the Integrated Child Development Scheme (ICDS) within 3 years.

"Khushi" will also focus on enrolling as many girl child in the centres. "Khushi" is looking to have a minimum 50% girl child in each Centre and will ensure they are attended on priority. Each centres is expected to enroll about 30 children and right from the weight measurement, the height, an overall growth chart will be prepared of each child. We would also keep their parents involved so that within the process they also learn the importance of education, health and nutrition in family.

These child care centres have been named as "Khushi - Vedanta Child Care Centres" and the community relations executives of the company are working door to door in villages for sending the children in the centres.

Recently, Vedanta's "Khushi" has joined hands with NDTV and Priyanka Chopra for a campaign " Our Girls Our Pride" that has focus towards girl children in India. This event has also ensured education for about 2200 girl children.

Khushi has a strong membership base on facebook with more than 34,000 members from across the globe -www.facebook.com/groups/vedantakhushi.

The campaign uploads success stories on the blog www.khushi-creatinghappiness.blogspot.in. The campaign that connects people of similar minds and thoughts...

Members have gone ahead and helped these underprivileged children at their own level.